Creative ideas strengthen business success. Therefore, you should encourage brainstorming among your team.
Brainstorming helps your team share unique ideas and diverse perspectives to benefit your organization. Having your team help develop and implement the best ideas supports collaboration, problem-solving, and innovation.
Consider using these methods to encourage brainstorming among your team.
Mind Mapping
Mind mapping visually represents how a hierarchy of ideas is interconnected. The process begins with a central term and breaks it down into smaller parts.
Drawing a mind map helps your team track the problem’s structure. Your team can consider a common thread and find theoretical connections.
Gap Filling
Gap filling uses a timeline to plot past and future actions to identify the best steps for the present. Beginning with past actions clarifies why things are a certain way and how to alter them to create the desired effect. These activities support logical, creative connections between past needs and future goals.
Brainwriting
Brainwriting involves your team spending a few minutes individually writing down ideas on paper. Then, your team can take turns discussing their ideas. This process encourages everyone to contribute.
Starbursting
Starbursting involves drawing a six-pointed star on a whiteboard with a challenge, problem, or opportunity in the center. Next, write one of the following terms within each point: who, what, where, when, why, and how. Then, ask your team to develop questions that begin with each term. This process helps your team consider all elements and possibilities for an idea.
For instance, assume your team wants to create a webinar to answer common customer questions about a product or service. Relevant questions might be, “Who will host our webinar?” or “What should our target audience be?”
Stop-and-Go Brainstorming
Stop-and-go brainstorming involves your team sharing topic-related ideas for no longer than 10 minutes. Next, your team evaluates and provides feedback on each idea’s potential. Then, your team repeats the process for other topics. This process exercises different cognitive skills and helps avoid creative fatigue.
SWOT Analysis
A SWOT analysis uncovers the strengths, weaknesses, opportunities, and threats related to an idea. Each category covers one quadrant of a piece of paper. Next, your team breaks down the elements of an idea in each category. Then, your team evaluates the pros and cons to determine whether an idea should be developed and implemented.
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